[cogman10]

IMO, it's something more cynical. It's not bowing to pressure or whatever. Rather, the guys running marketing have realized a trick to getting attention is making some innocuous political statement that ultimately causes social media to freak out. For example, having a trans person advertise their beer.

These giants know that people are lazy, they aren't likely doing the effort to see all the product holding. And that people will forget the outrage when the next thing comes up. It also helps that a lot of the dumb reactions have been things like people buying their product only to angerly shoot it with a gun or run it over with a truck.

When time passes, so does the outrage. And what they've actually bought is a bit of unearned goodwill and forgotten badwill.