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What he's missing is that scaling started working around 1900, when railroads started consolidating. Railroads were the first businesses that had overwhelming economies of scale. No small co-op could possibly compete. Over the next century, more obstacles to scaling were overcome. Container shipping, freeways, cheap communications, mass market products and advertising, and computers removed the obstacles to scaling businesses up to planetary size. Why it's the Uneeda biscuit made the trouble, Uneeda
Uneeda, put the crackers in a package, in a
package, the Uneeda buscuit in an airtight
sanitary package, made the cracker barrel
obsolete, obsolete Obsolete! Obsolete! Cracker barrel went out the window with the mail
pouch, cut plug, chawin by the stove. Changed the
approach of a traveling salesman, made it pretty hard. Gone, gone
Gone with the hogshead, cask, and demijohn,
Gone with the sugar barrel, pickle barrel, milk pan
Gone with the tub and the pail and the tierce. - The Music Man |
Every time big railroad magnates tried to form a cartel to fix prices, a smaller competitor would lower rates and steal all the customers; freight rates went wayy down in this time period. The big railroad owners (like JP Morgan's clients) lobbied for the ICC not to regulate them, but to regulate their competitors. They wanted the government to make price-cutting illegal (calling it rebates or discrimination).
Regarding sanitary packages, the essay _also addresses this_: the big Chicago meatpackers supported regulations because the compliance costs were so high they drove small local butchers and slaughterhouses out of business. The "sanitary" laws were a weapon to kill local competition, not a way to keep food safe