[xxbondsxx]

The author is saying that Facebook doesn't deliver a shred of value to any of it's 1 billion users, and if it disappeared tomorrow, "no one would give a shit." Tptacek disagrees, saying Facebook helps him connect with friends and local businesses. That's why he doesn't "get" the point.

I would say the Pages product is one of Facebook's strongest value points outside all of the peer-to-peer social networking. Small businesses don't have the time, energy, or money to host a custom websites and mailing lists to communicate with their fans. Pages make it incredibly easy -- deals, announcements, and advertising all wrapped into a single product.

[drumdance]

+100. Facebook has reinvented the AOL keyword from the outside in. Even major brands that can afford to spend big money on their web sites mention the Facebook url in their promotions. Twitter too, but they haven't done as much to let brands to customize their pages.