Rushing to get on board something that looks like it might be the next big thing is often short-sighted. Some recent examples include Windows XP: Tablet Edition and Google Glass.
That's like saying that gambling is shortsighted. It depends entirely on the odds as to whether or not it's wise, but "shortsighted" implies that making the bet precludes some future course of action.
Maybe if you have near-infinite wealth like Google or Microsoft you aren't precluding future choices. For most economic actors, making some bets means not making others.
Companies that are hastily shoehorning AI into their customer support systems could instead devote resources to improving the core product to reduce the need for support.