I predict that when the world doesn't end in December 2012 the doomsdayers will latching on to this thinking the Mayans were off by a year and that this comet will cause the end of the world.
I agree... this is going to have huge "star of Bethlehem", "Second coming", and "we were off by a year on Mayan calendar" connotations. The timing is just too perfect.
So... who's going to start a company to take advantage of this?
So... who's going to start a company to take advantage of this?