[ben_w]

With GenAI, I suspect a lot that could be ad-supported will evaporate anyway.

How can you get a reputation for a high-quality well-researched podcast(/youtube channel) when your voice(/face) can be cloned by the advertiser who buys a slot somewhere in your podcast(/video) to sell some snakeoil?

Are those your friends you're seeing on social media enjoying ${brand} or supporting ${politician}? Or did your friends all leave the site years ago, and these are just fakes, legally licenced by the advertisers from the social media firm thanks to a clause in the TOS that's hard for non-lawyers to comprehend the consequences of?

[hdgvhicv]

Martin Lewis has struggled with scammers pretending to be him (a trusted consumer champion in the U.K.) for over 20 years. American platforms refuse to do anything to stop it though.

That’s not just advert, it’s fraud - fraud people like Zuck and Musk make a fortune from.

[ben_w]

And now everyone can have this experience.