[blobbers]

something something addictive.

... but yes, I'm shocked more businesses don't try to put addictive substances into their food. Software learned from the food industry bliss point to try to use KPIs for 'engagement' aka addictiveness. Not trying to be holier than thou etc. but its some interesting stuff to consider; at the end of the day a lot of folks are trying to scramble to the top of their respective pile, and addiction is great driver of sales (gambling, food, video games, etc).

I hadn't really considered addiction as the ultimate form of marketing, but maybe it is?

[Ekaros]

Well I would argue that sugar, salt and fat does the job rather well already. And you can see that when say fat-content is lowered in some products the sugar is ramped up to compensate... Or at least some sweetener is used to replace it.