Only if by "look[ing] good", you mean it changes your opinion of them. From most perspectives it doesn't really matter when they decided to move in this direction since it's their data. It's the same thing we've seen over and over, where a small guys builds on someone else's platform, and the platform provider uses their inherent advantages to take over.
How did you get your numbers for your conclusion about "most perspectives"? That is not just an opinion, correct? Otherwise you might have used words like "I think" or "in my opinion".
Another related conclusion I'm curious about is "their data" (i.e. the data users uploaded is now CL's data). That is not just an opinion, correct? When I search for a clear answer on that issue, I can't find one. I'd love to see some clear guidance on this question.
Platform providers do sometimes use their advantages unfairly. But platforms cannot succeed without some level of symbiosis between those who provide them and those who use them. This is only my opinion. However I have seen others say much the same thing.