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The "legacy" industry companies are not immune from hype. Some of those AI initiatives will provide some value, but most of them seem like complete flops. Trying to deploy a solution without an idea of what the problem or product is yet.

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Right, but this is consumer side hype.

Even if AI is vaporware is mostly hype and little value, it will take a while to hype to fizzle out and by then AI might start deliver on its promise.

They got a long runway.