[card_zero]

> It's better to answer questions people have later than try to guess what they will ask you and answer it in the piece.

Kind of. Sometimes you can see quibbles coming a mile away and want to head them off at the pass. Without guessing questions in advance, you create a duty for yourself to interact and answer them later, and maybe you don't wanna. Besides, the whole piece is providing answers to questions guessed in advance. That's why you'd put any writing out there. So it's right to do some guessing.

The problem is guessing badly.

[faster]

The best business writing advice I ever got was "always answer more questions than you raise". It's usually clear when something is going to raise questions. I'm with you wrt guessing what questions readers will have, but reading critically can identify where you have unsupported claims, incomplete explanations, and confusing or conflicting statements.