[jongs]

Zorbo provides a good answer: Focus. Both in what the Tool does and also what it is used for; to wit, we created Storylane to build a library of human experiences and opinions. We created Storylane to focus on what matters. This is partly achieved by the tool itself and how it works, partly by the community and how is being collectively crafted. The key operative word here is actually "being" as in we have been doing this for a couple of weeks and the focus that I am describing is pretty much in the making