[nnq]

PLEASE, do NOT follow this advice, PLEASE: 1."Random photos are better than screenshots" 3."semi-vague messaging on a landing page is more powerful than clear and detailed messaging"

[ovi256]

No, the advice is not "random photos" and "vague messaging" but "Do A/B tests ASAP" - as soon as you have enough traffic to do them (yes, there's a threshold, under it you're playing dice, not A/B testing).

[nnq]

...hopefully the other 99% of people reading it get the RIGHT message, as you did. there's still hope for mankind it seems :)