[robotrout]

I also was thinking, "This should be a kids site". I like the idea of a search engine for kids. You could concentrate on indexing only "kid safe" and "kid related" content. What a perfect name for that.

As for the length of a name, and if it "verbifies" easily, these are things I agonize about a lot. Perhaps we're taking too much upon ourselves. The users will find a way to talk about it easily, if they need to talk about it at all. "America Online" -> AOL, "Treasury Inflation Protected Securities" -> TIPS, "The Federal National Mortgage Association" -> Fannie Mae, etc.