[netcan]

There are a few comments here regarding disclosure & such.

Still, I think it's amazing how much speaking with the voice of a person stands out in a positive way. It's similar to the impact that a Warren Buffet shareholder letter has. It's describing an enormous conglomerate/investment-fund/financial-institution/holding-company, but it's being described by a person and its being described for you.

We are so used to things that sound like they are written by institutions for other institutions, that when something sounds like it was written by a person for people, it stands out.