[hashmash]

Because none of the existing software would work. The idea of running a Rosetta-like feature on an 8-bit CPU isn't feasible. The Apple II eventually received an upgraded processor, the 65816, which was compatible with the 6502.

[jecel]

Though a problem, as you point out, it still happened. The 6800 based SWTPC was followed by 6809 machines what need to have all their software reassembled.

On the other side of the cpu wars, all those 8080 machines moving on the Z80s got to keep all their binary software, which happened again for IBM PCs and clones as those evolved.

https://en.wikipedia.org/wiki/SWTPC_6800

[jacquesm]

In those days nobody cared about binary compatibility. If you had an assembler and the source code you were all set.