[softwaredoug]

My time working in the search field for 13 years, there is always this trend:

Leaders think <buzzy-technique> is a good way to save money, but <buzzy-technique> actually is a thing that requires deeper investment to realize more returns, not a money saver.

[stuartjohnson12]

That's why you need consultants to tell you that <buzzy-technique> has problems, but <rebadged-buzzy-technique> is really how you save money, and that's why working with a <rebadged-buzzy-technique> expert is how you can overhaul your business and manage operational costs.