[bdunn]

I'd be curious to hear about how you onboard new users - from all appearances, the vagueness/single page sort of force people to register if they want to learn about the product. What kind of onboarding or lifecycle setup have you implemented - and any preliminary stats you can share?

[papercruncher]

That is a great question. We spent a lot of time designing our signup flow and are currently on the third major iteration. The one thing that we find works consistently well is to give the user something to do as soon as they sign up. For Sidelines, that something is selecting your teams. The drop rate on that screen is extremely low and we speculate it will approach zero as soon as we add more sports. We are also working on implementing a "tour" of the site as part of onboarding, showcasing the various features because we did get the feedback that things can be confusing initially.