That's a good line but it only works if market forces don't commoditize you first. Blithely saying "commoditize your complement" is a bit like saying "draw the rest of the owl."
Free models given away by social media companies (because they want people to generate content) and hardware companies (because they want people to buy GPUs, or whatever replaces them). Can the current subscription models compete with free? It's just a prediction - it could well be wrong.