[codedokode]

But why do they send email addresses instead of anonymous identifiers? To link data with data from other sources?

[macNchz]

It’s how they do it in the Mixpanel setup guide: https://docs.mixpanel.com/docs/quickstart/identify-users#cod...

Also probably people on the product marketing team want to have identifying info in their dashboards of top users and churn risks and whatever, and someone has to be the one to tell them no.