[rustynails77]

Don't dismiss Jobsy's (or his team's) contributions out of hand. They knew that an app store was key to the success of Apple's new device, so they made minimal profit off the App store.

What Jobsy did was more than marketing - but a lot of it was marketing. He drove things in a particular direction, which makes him somewhat of a visionary - not just a marketer.

On the other hand, I agree with the great grand-parent poster. What Apple had was not significantly better, just packaged better. I view that as a visionary rather than marketing.