|
|
|
|
|
by Analemma_
197 days ago
|
|
This was Amazon's huge bet on Alexa: that if you made a frictionless way to buy products by saying "computer, buy me [thing]", then people would use it and then you could sell favored placement on it. It was a total failure. I know lots of people-- both technical and non-technical-- who have Alexa devices, and not one of them has ever bought anything with it. You can read various comments from Amazon insiders confirming that the rate of buying things with Alexa was close to zero. And why not? It's the shittiest possible way to shop, like buying a lottery ticket except where the RNG is knowingly gamed. This is why Amazon is writing off Alexa entirely. I've commented to this effect before, but "what if people could shop sight unseen" is a PM fantasy, not a thing anybody actually wants. LLMs might be useful for helping with research and comparison shopping, but the "one-click [or one-prompt] buying" workflow is not gonna happen. |
|
Or purchases where I know exactly what I want but don’t want to search and add to cart manually: “buy a new 3 foot USB-C braided cable from Anker”.