[tonyedgecombe]

>Today, Google's advertising revenue is around 260B / year or about 60% of the entire global advertising spend circa 1998.

Or about 30% of the global advertising spend circa 2024.

I wonder if there is an upper bound on what portion of the economy can be advertising. At some point it must become saturated. People can only consume so much marketing.

[jononor]

Advertising is in many market like a tax or tariff - something all businesses needs to pay. Think of selling consumer goods online - you need ads on social media to bring in customers. Spending 10% on ads as COGS is a no brainer. 20% too. Maybe it could go as high as 50% - if the companies do not really have an alternative, and all the competitors ard doing it too? They are just going to pass the bill to the consumer anyway...