[j4coh]

I don't believe companies can reliably tell expert and non-expert developers apart, to sort them so efficiently to play out like you say.

[kelseyfrog]

The companies that can will remain and the companies that can't will perish. Not necessarily quickly nor gracefully, but the market stops all bucks.

[duped]

I have a ton of faith that Apple, Google, and Microsoft will not perish. I'll also observe their software quality is not universally stellar.

[marcosdumay]

You are assuming no government intervention or anti-competitive measures.

Neither has been true for a really long time.

[mkoubaa]

If the market is allowed to behave like one*