[callmeed]

"Who is visiting a Facebook page for toilet paper."

Well, 300,000 people LIKE it so something is going on.

Based on what little I've done in the social realm and what I've heard from SM consultants, these thoughts are in play:

- "Every brand has a Facebook page so we need one"

- "Our website is just pages and all we can do it update copy"

- "On Facebook we can distribute coupons, run contests, and get people to interact."

[bobwaycott]

How exactly can #3 not be accomplished on Brand X's website?

People can then post said coupons and contests to FB, where they can interact with each other, using Facebook, instead of Brand X's website.

Why does Brand X need the interaction to happen on their site? It's not like FB is some magical land of coupons and contests that could not have been offered before.

EDIT: Also, why on earth do 300,000 people like a TOILET PAPER page? Is TP really THAT incredible? What business value comes from 300K likes on FB?

[callmeed]

First, I don't disagree with anything you said. I just was trying to demonstrate how non-hackers and marketing types think.

To be honest, I think they see Facebook as almost an "end-around" to having to deal with internal IT/web folks.

[envex]

"How exactly can #3 not be accomplished on Brand X's website?"

I think the whole point is, if charmin posts a new coupon on their website -- only normal visitors will see it.

Charmin posts a new coupon on Facebook and 300k people instantly see it.