[stephengillie]

How different is it from saying "Charmin can be found at your local Safeway" at the end of the Charmin ad? Or having an ad for both Transformers and Ford? AOL keyword Pizza Hut?

Maybe it's a "recession thing" which some companies do to spend less, or maybe Facebook is viewed as a marketplace - a kind of "social mall" where tweens hack and network, much like a suburban mall in which teeny-boppers used to shoplift and gossip.

From a marketing perspective, why not have an FB page? You could fill it with the same messages as the rest of your advertising channels, maybe do more with it, and maybe some people actually want to post on your brand's wall.