[danielodievich]

This summer I walked main Newbury street (one of main shopping street in Boston) and parked on it was a sweet, sweet looking brand new McLaren (had to go on their web site to identify from my picture, I think it was an Artura Spider) in a very classy matte-black paint, with custom license plates saying LABUBU. A very incongruous combination between what that car is and the plates it was sporting. I did not observe a labubu hanging on the rear view mirror which I expected should have been present.

[Avicebron]

First time running into a Chinese undergrad?

[PaulRobinson]

And yet here you are talking about it. And I'm sure if I go digging into Instagram, TikTok, Facebook, X, reddit, whatever, I'm going to find photos, videos, discussion, reactions.

Have you noticed that most adverts are a bit weird? They have some absurdist element to them, to make them more memorable, to hold a little more space in your brain. At the simplest level it's a jingle. At the most nuanced it's two relatable people sat in a kitchen talking about life insurance in a way that never happens in real life. A car with a meme license plate sits on that spectrum.

It's all about attention, and here we are, proving it works.

[jacquesm]

I don't think that is incongruous at all.

[rsynnott]

Clearly that car simply belonged to the CEO of Pop Mart.