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by far33d 5001 days ago
As someone with a lot of experience modeling growth, I think this teaching approach is a good one.

I find that most teams start exactly where this article starts - modeling total installs over time using constant virality. They then realize they care more about active users, and do the same for retention, then realize that retention and virality change over time, and do a cohort model.

Jumping to the end is likely to confuse people who haven't already organically gone through this process. I was also a little underwhelmed at first read, so some mention of the plan in future posts would help us know where you are going.