What is the SEO equivalent of optimizing your products for LLM search? Can someone prompt inject ChatGPT to recommend their products in the listing description?
There's really no need. I was looking for an Android app for a particular purpose, and Claude just regurgitated the app's marketing page, including the claim about Play Store ratings (which was wrong or very outdated). Getting into the pool of products might be a bit harder and you might need to set some some organic looking influencer blogs and such. More fuel for the dead internet.
Lots of text content on your site for AI to read, describing your product and why it is best in every task. Comparison blog articles and similar are loved by AI.
Reddit shilling, but with content that tries to very specifically fit questions that people will ask AI. If there aren’t a lot of sources available, you can get AI to play back your desired answer almost verbatim.
These are probably the state of the art of methods which are not straight up blackhat spammy stuff.
The reality is that advertisers will be able to inject their products into the LLMs through manufactured results, prompt engineering and possibly long term deals integrating training data for their brand and product lines.
I'm sure that will work until dropshippers learn that putting 'SolidGoldMagikarp' or some other glitched token in the title of their listing makes ChatGPT always rank it first.
Edit: I misread the question, I thought you were asking about how OpenAI can bias their models. No idea how you can LLMO your page. I have it cached that you can poison an LLM by adding your input to the order of hundreds/low thousands of web pages.
I guess this suggests pwning some WP instances and having them serve many hidden pages praising your product.