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by mnicole
5003 days ago
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Interesting, but MailChimp didn't start with these social media login options, did they? So the low percentage of people using those to sign in probably means that most of those people registered after they were in place? Also, regarding the CEO's email and the confusion of so many options on the homepage, that's merely a design issue. Those buttons don't need to take up so much room or be so bold. They could simply be links with tiny corresponding icons underneath the default login form. Taking those options away would be a detriment to both current users of those methods and future users who prefer the quick registration process it provides. The argument thereafter that these logins could easily dissipate and are therefore unreliable is solved the same way SoundCloud does it; allow the user to set a username and password separate from their social networking account in their settings. The only problem with the SoundCloud method, at least at the time I did it, was that in order for it to activate, you had to reset your password. As far as the security point is concerned, that's a risk the user takes and another benefit to having both site-specific credentials and the social media tie-in. |
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That was my exact first thought after reading. How can they accurately judge the usefulness of the buttons if (for all we know) hardly any of the users created an account that way from the get go.
I would like to see how those same stats stack up to the amount of people that DO have a log using Facebook or Twitter with them. That would be much more relevant on the accuracy of the buttons "worth."
Or maybe, you can never really accurately get that data at this point since it was never there in the beginning. The data will always be skew, to some extent.