[actf]

This is entirely anecdotal, but I think a lot of people underestimate how important iTunes is to the success of the ipod/iphone/ipad.

Speaking for myself, one of the main reasons I chose an iphone+ipad over android is because I love watching indie films, and iTunes is great for this. Their content library includes so much stuff that just isn't available anywhere else. Being able to instantly start watching a high quality version of a relatively obscure indie film can currently only be done on an apple platform (please correct me if I'm wrong here).

I would love it if iTunes was available on other platforms, but I can't see it happening. I don't understand why no one else has been able to secure these content deals that Apple seems to exclusively hold.

[dserodio]

I think Apple was able to secure these content deals because of their massive userbase.