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by iso1631
205 days ago
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Someone buying one doesn't care if it's $898.54 or $898.84. However the price point is set to $899 regardless Then if someone can save just 10 cents each on 10 million units, that's $1m in "savings". Despite making it a $5 worse experience, they will do this, because the majority of buyers won't be swayed by this type of choice. "Value engineering", it's how good things get bad, and eventually new products enter the market which have consistent quality. It's one of the many problems of scale. No small company with a CEO who cares about his product is going to devalue it to save 0.1% of the cost. Once you get large though, nobody personally cares about the product, only the financials, because the financials if they do lag the product will do so after years. |
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The best move would have been killing it in the crib, the next best is making no one certain the format will work with all their demographics.