[lukan]

So you do know, they want to make profit.

You also know, what is commonly used for making profit? PR.

And they are all about changing the meaning of words, to achieve a certain effect in people.

https://en.wikipedia.org/wiki/Torches_of_Freedom

What exactly is ridiculous to the idea, that maybe there was a google meeting where the name was debated and the pro and cons of different names evaluated from their buisness perspective?