[dangrossman]

> I find it slightly odd that it's "pitched" to marketers

Marketers are who typically need to tag a page with -- Google Analytics, AdWords/AdRoll/Retargeter and a half dozen other remarketing services' tags, Quantcast/Compete, KissMetrics/MixPanel, Omniture or other ad trackers... the list of tags for tracking visitors gets quite large just to effectively create and track marketing results.

This isn't a generic JavaScript delivery platform. You wouldn't put AdSense or Facebook Like code in it, as some suggested, as that has to be placed where you want the output to be. "Tags" refers to JS code that tags visitors for marketing purposes; no output.