[dannyr]

If you are non-coder/technical and use soem analytics software (e.g. Google Analytics), this is for you.

Normally, you grab the tracking codes from Google Analytics and hand that to the developer/webmaster to include in the site.

With this, you create a tag in Tag Manager for your Analytics code snippet and hand them off to your webmaster. If there are changes to your analytics code, you can change it yourself using Tag Manager and no need to wait for your webmaster to do it.