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by mimsee
204 days ago
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IMO there isn't a cookie nightmare but rather a tracking nightmare. I'm not fully up-to-date on if there is a separate EU directive on cookies on the internet specifically, but the GDPR is the _General_ Data Protection Regulation. Meaning that if I go and collect your info on pen and paper, I must then ask your permission on how I process and share that data, especially if sharing that data is not necessary to complete the main transaction but is somehow done auxiliary to the main purpose. (e.g. I buy a pillow online, my info is used to target ads for me.) GDPR itself doesn't require consent for functional cookies. For example, Apple.com does not have a cookie consent box _at all_. On tracking specifically, I feel there are at least two levels. One that happens in-browser by third party companies. These are your classic advertisements. The other is more first-party backend-heavy. These would be your local grocery store using your purchase history linked to your membership card and using that data to create analytics and targeted ads etc. So creating a browser setting would likely not toggle all tracking away, just the ones that are "annoying" while browsing. |
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