[hypeatei]

> will pay full price for a sequel, but won’t pay full price for updates/DLC.

I'm not sure this is true, see Factorio as an example. They released Space Age as a "DLC" but for full price and with clear messaging that it's version 2.0 of the game.

[master-lincoln]

To claim Factorio Space Age as counter example would require to show that it was as successful as DLC as it would have been as a new game. Probably not easy to show...

[hypeatei]

I think that's impossible to prove and I don't see how it's relevant. The OP claimed that people aren't willing to pay full price unless it's a clear, separate sequel with hype around it. The devs of Factorio proved otherwise with 400k copies being sold in the first week of Space Age's release[0].

0: https://factorio.com/blog/post/fff-434