[smyk1777]

I think this will make Christmas shopping much easier. It would be possible to add options for who we are looking for a gift for, whether it's a woman or a man, and for example, a price range so that the gifts are more personalized.

[brettville]

Great idea! There's a notion of segments built into the back end to grow into this, but for the holidays, we're just sending more or less every drop to every user under the idea that there are so many variables in people's shopping lists that there's a good chance any given item will be right for someone you maybe hadn't even thought to shop for.