[staunch]

Maybe charge a flat rate for ranges of people. That way you don't need to be exact. Charge the hotel $100 if 5-10 people booked and $250 if 11-20 booked, or whatever. Just make the math work out to be roughly what you'd make if things were exact. Maybe you can earn even more like this.

[dajo]

That's not a bad suggestion. However, it still doesn't overly help with conversions. If groups are coming onto our site for quotes and then going off directly to finalize the booking. We need to start increasing our conversion rate and thus increase the revenue we do generate through the site. However, a flat fee is not a bad idea as it does remove the issue of fluctuating numbers.

[staunch]

Yeah, my guess is your only focus should be on driving up demand. If you had thousands of people booking rooms it wouldn't be hard to make money off them. With small numbers it will probably never work that well.

Maybe you can come up with some new approach by just focusing purely on what it takes to get more people booking rooms. Maybe by offering deals (not just bidding), doing deals with conference organizers, etc.