[zupreme]

To increase your dollars per conversion: You need to add other travel related services that pay an affiliate commission. Some examples are:

Taxi/Limo services Concierge Services Meal vouchers/deals Airline tickets Tour packages etc.

To increase your conversion rate: Get a valid SSL certificate and redirect all visitors to SSL via .htaccess Remove or minimize everything on the homepage not related to conversion (with the exception of the G+ and FB buttons). Use Groupon as an an extreme example of this. Start a Adwords remarketing campaign to follow your unconverted visitors as thet browse other sites in the Google Content network.

Those are the things that immediately come to mind.

[dajo]

Thanks for you feedback. An affiliate partnership would certainly be interesting. How would you go about setting this up? Would you use something like Commission Junction?

One area we are exploring is in relation to partnering with other travel-related services. A selling point for us is that regardless of whether a group accepts a hotel's deal or not, we know that this group will more than likely be in a certain town on a certain date.

So, when a group registers on the site, we can have an opt-in email option. Travel-related services in the locality then have a chance to advertise to this group via an email sent to the group prior to arrival. "10% discount on golf for your group this weekend in X Golf Club". Things like that.

We're trying to tease out a few different revenue models, so thanks for your suggestions.