[piazz]

How is doomscrolling profitable for Apple?

Frankly I think it’s the opposite - Apple is one of the only BigCo without an advertising based biz model. Unlike say Meta, Apple didn’t profit directly from increased engagement with your iPhone (at least to a sizable extent), they profit when you purchase a new device. This alignment of incentives is what allows Apple to at least marginally prioritize user privacy in a way Meta/ Google just structurally cannot.

Happy to be corrected though, of course :)

[zaidf]

40% (and growing) of Apple’s profits are from services. Margins on services are 3x of hardware.

Apple doesn’t make money directly when you doom scroll but a lot of App Store revenue is a by product of people simply using their device in unlocked state.