[chubs]

Is it worth mentioning that there are almost countless Chinese EV brands nowadays? I wonder if Apple was really trying. I’m sure it’s difficult, of course, but it seems like every week there’s a new car manufacturer. To quote Clarkson ‘how hard could it be’ ;)

[seanmcdirmid]

Maybe they tried and didn’t find that they could be competitive with the hundreds of Chinese EV producers. The market was crowded, and they didn’t see what special value they could add? I mean, it’s already cliche that xiaomi decides to release one, but they released a heat pump as well, their stores in the mall are pretty confusing.

[rzerowan]

Interestingly enough if apple really wanted they could acquihire one of the currrent EV brands and do a beats/siri on it. Theres probably a lot of churn currently before the field stabilises , and probably the entry point for a new entrant would be currently closing.

[seanmcdirmid]

What value could apple add though? They would just be diluting their brand. Even the beats acquisition is confusing.

[rzerowan]

Yeah, even the industrial design angle seems a bit on the wane.Most likely move to open a new product lineand integrate it into the apple ecosystem. At this point they havent had any new product lines or innovations rather than thinner and custom chip designs , if they want to go that way.Although i think a better fit for them would be one of the humanoid robot firms and apply some of that industrial design they are(were) famous for.

[seanmcdirmid]

I guess I could go with an apple bot...especially if they partner with someone that really does AI. The Chinese techs however are better positioned to do this, even if a trade war cuts off access to the USA, they still have the rest of the world. One wonders what could have happened if Google didn't get rid of Boston Robotics.