[bitpush]

Tesla's news is interesting. A good question to ask in this who's in control in Tesla x CarPlay relationship. The answer is obviously former (Apple can't dictate anything and Tesla gets to boss around).

That's very different from a Toyota x Apple partnership.

So no, those are two different scenarios. The era of Apple controlling the platform is gone. (Except for legacy ones)

[buzzerbetrayed]

How is the Tesla relationship with CarPlay different than the Toyota one? You didn’t make that clear at all.

[bitpush]

People buy Tesla for Tesla and not because CarPlay. But CarPlay is a purchasing decision factor for other brands, which means a power imbalance exists.

So this is a classic game theory situation. You want all participants (Toyota, Honda, Ford) to cooperate (not have CarPlay) and not defect. So participants watch each others move.

If they stick together, all of them stand to win.

If one defect, in the short term they might win but in the long-term Apple will seek to commoditize the car maker.

[mullingitover]

> People buy Tesla for Tesla and not because CarPlay.

They increasingly just don't buy Tesla. Strong growth in that segment lately.

I recall though, back in 2021 we rented one as a test drive situation. The UX was so horrific I did an immediate 180 on that idea. Hard pass. Carplay might've saved that sale, their stock infotainment is trash.

I wouldn't be surprised if they go all on in Carplay Ultra near the end.

[bitpush]

Oh, I'm aware. I have no love for Tesla. I was making an observation of what I see around me (plenty of new Teslas on the road even after Elons shenanigans)