[thewebguyd]

> who are they selling windows to

Big companies that are still all-in on Microsoft, or basically all Microsoft 365 customers (which is 89% market share).

They already have, and will continue, to make Office features exclusive to Windows, leaving the macOS version of the desktop apps behind, especially as more and more functionality starts to get locked behind Copilot.

They were OS agnostic for a while before the AI craze, and now it seems they want to roll back some of that agnosticism and make sure that M365 shops remain Windows shops instead of M365+macOS shops.