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by baby_souffle
214 days ago
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> Hate this argument so much. You lose people in your sales funnel because they didn't actually care all that much about the product to justify the extra effort. On more than one occasion I've been the primary decision maker for a technology choice that was going to be worth tens of thousands of dollars or more per year. For reasons that aren't relevant here, didn't have a ton of time to do the evaluation... extreme prejudice was exercised against anything that didn't have a 'download now and get started button'. Even if I wanted to jump on a sales call, I didn't have 2 and 1/2 days to wait for you to get back to me. Maybe a sales funnel is the right tool for certain industries but when your primary user is technical, don't make them jump on a phone call. Get out of their way and make sure the documentation is good. If they like what they see and they have questions, they will chase you down. That is when you should do the pitch call... |
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