[calbear81]

Similar sites like ShoeDazzle recently removed the monthly subscription model so they will likely follow given enough complaints.

Note that as someone pointed out below, the billing provides a credit so theoretically your girlfriend has $320 in credit at JustFab and she can go buy some one-price-fits all items which makes no sense to me at all (t-shirt at $39.95 wtf?).

VC investments in LA tend to leverage the celebrity power of the backers since that gives access to a large audience and guarantees marketing/press coverage right off the bat.