[sundae79]

>So this seems like a great strategy to improve market discovery for Amazon.

I am guessing if walmart does something similar, it is not brilliant, but in fact evil. I don't understand the enthusiasm for things like this if it is a brand that we like.

Remember walmart tried to open its own bank, guess what happened?

[dbaupp]

I think that "great" should be interpreted as "great-for-Amazon".