[neom]

Similarly: https://www.npr.org/sections/codeswitch/2015/04/13/399414351...

[aspenmayer]

See also Cool Japan, which saw the power of pop idols, as well as anime and manga, as tools of soft power in the region and worldwide https://en.wikipedia.org/wiki/Cool_Japan

which was inspired by the success of Cool Britannia. https://en.wikipedia.org/wiki/Cool_Britannia

[red-iron-pine]

China trying to copy that via gatcha games