[scott_w]

In theory but not in practice. Apple has massive margins but they're not being disrupted by a slightly cheaper iPhone. In fact, plenty of big tech companies sit in this bucket (thus the reason they've sat on massive cash piles for so long!)

[Sevii]

A slightly cheaper iPhone is already in the market (android). In theory Apple shouldn't be able to maintain these high margins.

[scott_w]

Well yes, that was my point ;-)