| Absolutely. This is a long term strategy stemming from the moment Microsoft spawned their app store. A lot of people are missing the fact that the Steam Frame is Valve's attempt at staking a position in the wide-open and malleable VR space. With Google, they identified that Microsoft developing their own search engine as an existential threat. Additionally, Internet Explorer being the only bottleneck for the web as a platform was a problem. And thus they broke it wide open, developing web technologies, investing in Firefox initially, releasing Chrome, and ultimately delivering Android. In mobile, Microsoft came too late to respond to Apple and Google. Meta and Apple have identified that VR is one of the next gold-mines in terms of a similar app-store and experience rich ecosystem potential comparable to PCs, web, and mobile, and have poured billions into development of hardware and software. It's documented that Meta attempted to create a proprietary OS for their VR headsets (and has debatable success). Valve, while having fewer resources than any of the behemoths above, decided to hedge their bets with Linux and entering the market first through their well established brand built with video games. It would not surprise me if the Steam Frame begins their entry into other entertainment experiences and app opportunities. Microsoft has reasonable success weaving their ecosystem together (PC + Xbox), but they're foolish to think that their dominance would continue into VR because they have the PC space... They made that mistake with Windows Phone. |
It is their third attempt.