[drumdance]

All this boring travel you disdain encompasses 95% of tourism spending. It may be boring to you, but it's hard for me to get mad at a product that targets a market that huge.

[beatpanda]

95% of existing tourism spending. There's a big untapped market out there.

[adambratt]

It's true. The stuff off the beaten path usually hasn't been commercialized. Thus it makes sense why it would only account for 5% of the spending

[kisielk]

Once it's commercialized it won't be off the beaten path for long.